The 2014 Next Big Thing

The Next Big Thing is a contest run by 102.1 The Edge where over 600+ bands compete to become the "Next Big Thing". The winning group is awarded over $35,000 of cash and prizes.

This project involved created a new identity design for the contest as well as all posters, collateral and web content. We wanted to convey the action and excitement of becoming a musical star through the graphics and online components.