Edgefest is a yearly outdoor rock festival that promotes Canadian rock music which began in 1987 and founded by CFNY-FM (102.1 the Edge).
Posters and online graphics were created for the 2015 Music Festival. The concert had moved from the large open fields at Downsview Park to the sunny, beachside venue of TD Echo Beach.
To reflect this change, the atmosphere of a beach was incorporated into the design with a bright and summery feel. The change in music from harder, alternative bands to more alt-pop bands was also taken into account when creating the new branding for the Summer Concert Series.