Global News Radio Digital
After the merger of Global News and Corus Radio, all Corus AM station were migrated over to the Global News platform. New designs were implemented for both desktop and mobile to add a "listen live" radio widget. Stick ads were also undertaken to improve ad viewability and increase. The resulting UX changes increased viewability 98% year over year.
Toyota Corolla Roadtrip
Toyota Corolla Roadtrip was a contest in collaboration with the KIN Community influencers. We developed an integrated digital media campaign and created an interactive map where users could see where off their favourite youtubers were off to next and vote on their favourite place in Canada to visit. All aspects of the campaign merged the Corolla brand with the Global news environment to seamlessly created on hub for all the content relating to the promotion.